Standards for Military Family Readiness programs

2020 Edition

Volunteer Coordination (MIL-VC) 2: Volunteer Recruitment

The volunteer coordination program engages sufficient volunteers to meet the identified need. 

NA Volunteers are not actively recruited.

2020 Edition




Volunteer Coordination programs promote volunteer recruitment and retention and support achievement of the program’s mission.
Full Implementation, Outstanding Performance
A rating of (1) indicates that the programs’ practices fully meet the standard and reflect a high level of capacity.  All elements or requirements outlined in the standard are evident in practice, with rare or no exceptions; exceptions do not impact service quality and/or overall performance.
Substantial Implementation, Good Performance 
A rating of (2) indicates that a programs’ infrastructure and practices are basically sound but there is room for improvement. The majority of the standard's requirements have been met and the basic framework required by the standard has been implemented.  Minor inconsistencies and practices that are not fully developed are noted, however, these do not significantly impact service quality and/or overall performance.
Partial Implementation, Concerning Performance
A rating of (3) indicates that significant aspects of the programs’ observed infrastructure and/or practices require significant improvement. The program has not implemented the basic framework of the standard but instead has in place only part of this framework. Omissions or exceptions to the practices outlined in the standard occur regularly, or practices are implemented in a cursory or haphazard manner.  Service quality or program functioning may be compromised. Capacity is at a basic level.
Unsatisfactory Implementation and Performance
A rating of (4) indicates that implementation of the standard is minimal or there is no evidence of implementation at all. Observed infrastructure and practices are weak or non-existent; or show signs of neglect, stagnation, or deterioration.

Please see Rating Guidance for additional rating examples. 
Self-Study EvidenceOn-Site EvidenceOn-Site Activities
  • Procedures for responding to inquiries from prospective volunteers (MIL-VC 2.02)
  • Representative sample of marketing, outreach, and recruitment strategies and materials (MIL-VC 2.01)
  • See volunteer assignments provided in MIL-VC 1 (MIL-VC 2.02)
  • Data/information on national and local trends in volunteering (MIL-VC 2.03)

MIL-VC 2.01

The volunteer coordination program uses an array of recruitment strategies that:

  1. educate prospective volunteers on available opportunities, and how to apply;
  2. motivate prospective volunteers by highlighting program values and goals, the needs of customers, and the potential benefits of volunteering;
  3. take into account common barriers to volunteering;
  4. target a diverse applicant pool; and
  5. target area newcomers and military family members that may benefit from volunteer opportunities in their military community.


 Examples of recruitment strategies include posters, pamphlets, and links on the MFR program’s website; public service announcements, speaking engagements, and special events; and coordination with local programs, businesses, or faith-based groups who come into contact with the potential volunteer pool.


Examples of ways in which a volunteer coordination program can address common barriers to volunteering include developing short-term or flexible volunteer assignments, providing information on the program’s insurance protections and available volunteer resources including reimbursable funds when available, or encouraging friends and families to volunteer together to promote volunteering as a social experience. 

Understanding volunteer motivation and how it can change over time, allows a program to more effectively target their recruitment efforts and increase interest and participation.

Fundamental Practice

MIL-VC 2.02

The volunteer coordination program makes it easy for individuals to get involved and provides a welcoming environment for prospective volunteers including:

  1. establishing a formal process for responding to inquiries that engages volunteers promptly and efficiently; and
  2. making accommodations and providing diverse volunteer assignments that assist individuals with disabilities in becoming involved.

MIL-VC 2.03

The volunteer coordination program tracks national and local trends in volunteering and adjusts its recruitment strategies as needed.

MIL-VC 2.04

The volunteer coordination program involves current statutory volunteers in its recruitment efforts.