An organization that raises funds by individual solicitation from the general public conducts fundraising activities in an ethical, fiscally-responsible manner.
This section is applicable to organizations that solicit or receive money from private individuals, through capital campaigns and contribution plans. This section is not applicable to organizations that apply for and/or receive private or public grants and contracts.
NAThe organization does not raise funds through solicitations or general funding events.
The organization's practices reflect full implementation of the standard.
Practices are basically sound but there is room for improvement; e.g.,
One of the elements is not fully addressed, but the organization has taken steps to strengthen practice; or
The organization has a system of controls that may need strengthening; however, contributions are appropriately recorded and acknowledged.
Practice requires significant improvement; e.g.,
There have been some violations of donor requests for confidentiality; or
One of the elements is not addressed at all.
Implementation of the standard is minimal or there is no evidence of implementation at all; e.g.,
Unethical or deceptive practices regarding costs in relation to funds raised exist; or
The organization does not accurately describe the uses of the funds; or
Two or more of the standards' elements have not been addressed.
The organization collects and maintains data that supports sound fund-development decisions by its leadership and allows for the costs and benefits of each fundraising activity to be analyzed, including the reasonableness of fundraising costs in comparison to dollars raised.
Examples: Factors that may affect the reasonableness of fundraising costs to dollars raised include, but are not limited to: the differential costs of donor solicitation, donor renewal, large bequests, or donations that would obscure true fundraising costs.