For-Profit Administration and Financial Management (CA-AFM) 3: Community Involvement and Advocacy
informs the public of its purpose;
remains informed about community needs and strengths; and
advocates for comprehensive and coordinated service delivery within its community.
The standards in CA-AFM 3 describe a variety of activities related to the organization’s role within the community, including: outreach and education, participation in community-wide advocacy efforts, and advocacy on behalf of service recipients who need help navigating the system. Given the broad range of activities outlined in CA-AFM 2, activities conducted by the organization are the responsibility of the owner, CEO, stakeholder advisory group, management, direct service personnel, and/or other personnel, as appropriate to the activity and their role.
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Examples: The organization can work at several levels to advocate with, and on behalf of, persons, groups, and families served. For example, direct service personnel can be given the time to carry out advocacy activities so they can support persons and families served to solve problems related to their individual cases. Advisory board members, management, and other personnel, along with persons served, can engage in legislative and other system-wide advocacy activities. They may also work collaboratively with other community organizations to monitor federal, provincial/territorial, and/or local activity that impacts the service population.
The organization's practices reflect full implementation of the standard.
Practices are basically sound but there is room for improvement; e.g.,
One of the elements is not addressed at all.
Practice requires significant improvement; e.g.,
Two of the elements are not addressed at all.
Implementation of the standard is minimal or there is no evidence of implementation at all; e.g.,
Little or no effort is made to collaborate with community members or persons served as described in the standard.
The organization establishes and maintains a stakeholder advisory group that serves as a bridge between the organization and the community, and it:
includes representatives of relevant community groups, consumers, service providers, advocates, and others with an interest in the success of the organization achieving its purpose; and
provides information and feedback to the organization about services, outcomes, the perception of the organization within the community, and other information that would help the organization better serve its defined population and the community.
In order for advisory groups to function well the organization should:
establish clear and transparent recruitment and selection guidelines;
have reasonable expectations about what the group can accomplish within the parameters of its purpose and available resources; and
actively consider and respond to the group's input, feedback, or recommendations.