Logo w/Tagline
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Logo w/No Tagline
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Symbol
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Logo Dos
White logo only over images
Always have at least 70px padding on all sides of logo, maintaining 10px spacing between icon and type
Logo Don’ts
Never use gradient logo on anything but white background
Never change layout or stack logo
Do not distort or warp the logo in any way
Do not use logo in any colors other than specified above.
Never use logo on background not specified above.
Never rotate logo
Never use a drop shadow on logo
Palette
#96D5EA
R: 150 G: 213 B:234
C: 38 M: 3 Y: 5 K: 0
to
#31006F
R: 49 G: 0 B: 111
C: 93 M: 100 Y: 18 K: 21
-30 degree angle
PANTONE 2675
#31006F
R: 49 G: 0 B: 111
C: 93 M: 100 Y: 18 K: 21
PANTONE 2975
#96D5EA
R: 150 G: 213 B:234
C: 38 M: 3 Y: 5 K: 0
Typography
H1 – Proxima Nova Semi Bold, 72pt
Reach a Higher Standard
H2 – Proxima Nova Semi Bold, 40pt
Reach a Higher Standard
H3 – Proxima Nova Semi Bold, 32pt
Reach a Higher Standard
H4 – Proxima Nova Semi Bold, 24pt
Reach a Higher Standard
p – Gill Sans Regular, 18pt
Reach a Higher Standard
Buttons – Proxima Nova Semi Bold, 16pt
BUTTON